Amazon’s (AMZN) latest “Prime Day” sales event has generated a record $14.2 billion U.S. in online spending, according to data from Adobe Analytics.
Spending during the two-day sales extravaganza was up 11% from last summer’s event and topped the estimates of Wall Street analysts.
Adobe said the record sales were largely driven by back-to-school shopping and a “product refresh cycle” as consumers bought new electronics that included tablets and televisions.
Amazon’s own forecasts had called for about $14 billion U.S. in online sales during the event held on July 16 and 17.
Amazon has issued a written statement acknowledging “record-breaking sales” for this latest Prime Day but has yet to disclose its own sales figures or confirm Adobe Analytics’ numbers.
Adobe noted that shoppers spent more per order at this summer’s Prime Day event, with an average order size of $57.97 U.S., up from $54.05 U.S. a year ago.
Other top selling items during Prime Day were household essentials and apparel and shoes, said Adobe Analytics.
Amazon holds Prime Day sales events twice a year, in the summer and autumn. They have become a big revenue driver for Amazon and other online retailers that stage similar sales events around Prime Day.
The stock of Amazon has increased 35% over the last 12 months to trade at $183.75 U.S. per share.
