AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople. They analyze sales pitches and provide personalized feedback, helping salespeople refine their communication and engagement strategies. By leveraging AI’s analytical and verbal-visual capabilities, companies can drive customer engagement, increase conversion rates, and enhance overall sales performance. They can streamline tasks like content creation and customer interaction analysis, allowing sales teams to focus on higher-value activities. Adoption challenges include upfront costs, data integration, and managing change, but a phased implementation can mitigate risks.