Audi has reversed its new model naming strategy that differentiated internal combustion engine (ICE) models from electric models using odd and even numbers.
The move comes after customer and dealer feedback confirmed confusion over the newer system.
Under the original plan, ICE models, including plug-in hybrids, were assigned odd-numbered designations: 1, 3, 5, 7. While electric models were planned to carry even-numbered badges: 2, 4, 6, 8.
At the time, Audi’s then head of technology, Oliver Hoffmann, justified the approach as a way to create a “clear and intuitive distinction” between drivetrain types.
This led to notable shifts in model naming, such as the new A4 with an internal combustion engine being rebranded as the A5, while the A6 with similar petrol and diesel drivetrains was set to become the A7.
The latter, which was due to be revealed next month, will instead return to being called A6, with the electric variant badged e-tron and the ICE car TFSI or TDI (for markets where diesel engines are fitted). This will now be unveiled on 4 March.
Audi has confirmed to Autocar that unlike the A6/A7, the brand has no plans to change the names of the new A4 and A5 despite the pair being effectively the same car just powered by different powertrains.
This is because, under the revised system, the numerical sequence from 1 to 8 indicates the vehicle’s size and hierarchy within the range, irrespective of powertrain type, and the A5 is dimensionally a bigger car than the A4. Under the same rational, Audi says existing models such as the electric Q4 and Q6 already on the market will retain their current names.
Audi models will continue to be identified by letters and numbers, with “A” designating traditional passenger cars and “Q” signifying SUVs.
Regarding the decision, Audi says it became clear the new system was not resonating with its customers.
“This decision follows extensive discussions and aligns with the preferences of our customers and international dealer network,” said Marco Schubert, Audi board member responsible for sales and marketing. “Our updated naming approach ensures a more intuitive understanding of our line-up, making it easier for customers worldwide to navigate our portfolio at a glance.”
