If you’re hungry for healthy profits this year, keep an eye on the global nutritional food and drink market. According to Allied Market Research, that market generated $105.3 billion in 2022, and is anticipated to generate $320.7 billion by 2032, rising at a CAGR of 12.1% from 2023 to 2032. All of which is great news for companies such as Simply Better Brands (TSXV: SBBC) (OTCQB: SBNCF), General Mills (NYSE: GIS), Kellanova (NYSE: K), Mondelez International (NASDAQ: MDLZ) and Hershey (NYSE: HSY).
For busy families, snacking has disrupted the normal conventions about how people eat, with 62% of “healthy snackers” in the U.S. reporting that they sometimes eat snacks in place of a meal. Of course, the rise in chronic health conditions worldwide has many consumers placing a greater emphasis on health and wellness even when it comes to snacking. And plant-based bars provide a good source of protein, fiber, and healthy fats and often contain fewer calories and less sugar than traditional snack bars.
Look at Simply Better Brands (TSXV: SBBC) (OTCQB: SBNCF), For Example
Contributing to the strong growth and distribution expansion of TRUBAR™ in 2024, Simply Better Brands Corp. (TSXV: SBBC) (OTCQB: SBBCF) is pleased to announce the inclusion of TRUBAR™ in a large national US warehouse club retailer’s latest Multi-Vendor Mailer promotion in all of the Club’s more than 600 U.S. locations between January 2-31, 2025. This highly anticipated promotion reaches millions of the Club’s members across the United States, offering exclusive savings on a curated selection of products through direct mail, digital platforms, and in-store promotions. As one of the Club’s flagship promotional tools, the MVM drives visibility and encourages trial by offering exclusive savings to an engaged and loyal customer base.
The selection of TRUBAR™ for the MVM program marks the third year in a row the brand has been selected for this national distribution and is the largest MVM marketing campaign in the Company’s history. TRUBAR™ will enjoy high visibility throughout the promotion with pallets of the product on display at prominent locations including near high traffic store entrances in an area known as “The Fence”. The promotion will feature TRUBAR™’s top selling bars, “Oh oh Cookie Dough” and “Get in my belly PB & jelly”.
Erica Groussman, Co-Founder & Chief Executive Officer of TRUBrands commented, “We’re excited to have TRUBAR™ featured prominently once again in this popular promotion reinforcing our commitment to providing high-quality, plant-based products that cater to today’s growing demand for alternative, better-for-you snacks. The warehouse channel remains an important building block in our distribution expansion and brand building strategy, and we’re excited to take this next step in our partnership.”
Other related developments from around the markets include:
General Mills reported results for its fiscal 2025 second quarter. “We made important progress accelerating our volume growth and market share trends in the first half of the year, including returning our North America Pet business to growth,” said General Mills Chairman and Chief Executive Officer Jeff Harmening. “To achieve and build on these enterprise-wide gains, we’ve made incremental investments to bring consumers greater value. While these investments lower our profit outlook for fiscal 2025, they better position General Mills for sustainable growth in fiscal 2026 and beyond. Amidst a dynamic external environment, I’m not only confident in our plans, but especially our teams, who are operating with agility and doing what’s right for our consumers.”
Kellanova recently noted, “Our strong third-quarter results reflect once again our strategy and more growth-oriented and profitable portfolio as Kellanova,” commented Steve Cahillane, Kellanova’s Chairman, President, and CEO. “This performance is also a testament to the talent and engagement of a Kellanova organization that is executing at a high level as we prepare for our exciting next chapter as part of a global snacking powerhouse with Mars.”
Mondelez International approved a new share repurchase authorization of up to $9 billion of Class A common stock, effective January 1, 2025. The new authorization, effective until December 31, 2027, will replace the current $6 billion authorization, of which approximately $2.8 billion is presently remaining and would otherwise expire on December 31, 2025. The company may repurchase the shares in open market transactions, privately negotiated transactions or a combination of the foregoing. Share repurchases are subject to the company’s discretion based on market conditions, business considerations and other factors. The Board of Directors also declared a regular quarterly dividend of $0.47 per share of Class A common stock. This dividend is payable on January 14, 2025, to shareholders of record as of the close of business on December 31, 2024.
Hershey announced that Michele Buck, Chairman of the Board of Directors, President and Chief Executive Officer, has informed the Board of her intention to retire from the Company effective June 30, 2026. Ms. Buck intends to serve in her existing roles until her successor is appointed, at which time she plans to resign from the Board and transition to a senior advisor role until her retirement. The Board has appointed a special committee to direct the search for the Company’s next CEO and will consider external and internal candidates, in partnership with a nationally recognized search firm.
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Simply Better Brands. by Simply Better Brands. We own ZERO shares of Simply Better Brands. Please click here for disclaimer.
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