Editor's letter: Chinese brands make a splash at Goodwood


The UK hasn’t had its own official motor show for many years, but in its place the Goodwood Festival of Speed has emerged as the industry’s premier meeting place.

While Goodwood is at its core a live event for the paying public rooted in motorsport, the support of car manufacturers and their seizing of the opportunity to present their latest models has allowed for wider industry trends to be played out.

And Goodwood 2024 will be remembered as the edition when Chinese car companies parked on the lawns of the Duke of Richmond’s estate in West Sussex. 

Like with almost every other major industry event in recent months, the huge presence of Chinese car manufacturers was impossible to ignore.



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