How to Promote NAR’s Bilingual Resources to Members


Today, at least 120,000 National Association of REALTORS® members identify as Spanish speakers. The homeownership rate among Hispanics in the U.S. has hit an all-time high of 51%, approaching the overall U.S. rate of 65.2%, according to the NAR 2024 Snapshot of Race and Home Buying in America, which reflects 2022 data (the most recent available).

NAR en Español as launched in 2019 after members asked for more content, tools and resources in Spanish, says Alejandro Escudero, NAR director of global strategy and engagement.

“Because we are an increasingly diverse and global organization and believe that this opens a great deal of business opportunity for our members, I look forward to seeing our state and local associations fully leverage the potential of these translated resources,” Escudero says. 



Source link

About The Author

Scroll to Top