Spotify flexes knowledge of your music taste with in-app suggestions


Spotify’s personalization features are about to pop up in more areas of the app. The service will soon start showcasing banners and in-app messages tailored to your listening habits, such as telling you how many times you listened to artists like Doja Cat last month.

In addition to giving you insight into your activity on the app, Spotify’s messages will prompt you to listen to Doja Cat or encourage you to use Spotify’s AI DJ to play similar music. Another example, as shown in the image embedded below, links you to your Daylist, a feature that comes up with a playlist based on what you typically listen to throughout your day.

Spotify doesn’t say when — or how often — these personalized messages will appear, and the company didn’t share any additional information when reached for comment. That means we’ll likely have to wait until Spotify rolls out the feature over the next several weeks to find out for ourselves.

Spotify has long touted the breadth of its personalization features over rivals like Apple Music, which has gradually expanded to include personalized stations and year-end recaps. It seems like this new campaign from Spotify will at least give you a small taste of your Spotify Wrapped all year round.



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