Spotify submitted a new version of its iOS app that should give users in the European Union in-app pricing information for subscriptions made outside of Apple’s payment system — provided the update doesn’t get stonewalled by Apple again.
According to TechCrunch, the latest version of the app doesn’t contain a direct link to subscription plans on Spotify’s website, something the company hoped would allow it to skirt the 30 percent cut Apple takes on subscriptions made via the App Store. Instead, EU users will be directed to manually visit Spotify’s website via a web browser in order to purchase cheaper subscription plans.
A previous version of the app that did contain website links was submitted by Spotify last month. Apple didn’t approve the update and “neither acknowledged nor responded” to the submission, according to Spotify. The company says the latest version it’s trying to get approved features the “bare minimum” pricing and website information, as outlined under the European Commission ruling that fined Apple €1.84 billion (about $2 billion).
The EU’s ruling followed a four-year investigation into App Store rules that prevented music services from advertising cheaper subscription deals outside of the iOS platform. That investigation, itself spurred by an antitrust complaint Spotify raised in 2019 over the 30 percent “Apple Tax,” found that Apple had “abused its dominant position in the market” by preventing developers from telling their customers about cheaper alternative services.
The ruling means Apple needs to let music streaming developers freely communicate with their own users. Apple will also still need to approve Spotify’s latest app submission before EU customers can see updated pricing information. “It’s past time for the Commission to enforce its decision so that consumers can see real, positive benefits,” said Spotify’s chief public affairs officer, Dustee Jenkins.
We have reached out to Apple for comment.
The EU’s antitrust case is separate from the above-mentioned DMA regulations, but Apple has lashed out against both decisions, saying it would appeal the $2 billion fine. The European Commission has also had to intervene in getting Apple to reverse its decision to revoke Epic Games’ developer license after Epic CEO and longtime Apple critic Tim Sweeney called the company’s DMA compliance plans “hot garbage.”
