There is good news for conservatives at this year’s Super Bowl.
According to a report from Variety, companies paying for one of the most valuable advertising slots on television have decided to play it safe and not subject the nation to controversy or political propaganda.
While some commercials that run in CBS’ Feb. 11 broadcast of Super Bowl LVIII may shock or surprise, most will aim to comfort or amuse, as marketers pull back on pushing the envelope. The bulk of the 70-or-so Super Bowl commercials that run will rely heavily on celebrities such as Kate McKinnon, Tina Fey, Jason Momoa or LL Cool J.
Few of them will expand beyond the usual 30-second or 60-second running time, according to two people familiar with the matter — a change from recent years when the Big Game featured commercials 90 seconds or even two minutes in length to encompass big concepts and cameos, such as Bruce Springsteen appearing in an ad for Jeep. And some may tap into consumers’ collective memories for such things as Budweiser’s famous Clydesdale horses or the Coors Light Chill Train.
However, the report notes that at least two advertising slots have been bought by advocacy organizations, although neither of these should be of any offense to conservatives:
At least two advocacy organizations will appear in Sunday’s Super Bowl to discuss sensitive issues. He Gets Us, a religious organization that aims to spark new connections with Christianity, will run two ads. And The Foundation to Combat Antisemitism, an advocacy group backed by New England Patriots owner Robert Kraft, will run a 30-second spot that urges people to stand up against prejudice and hate toward Jews. But no political campaigns have purchased national ad time, according to two people familiar with the situation.
The absence of political propaganda will surely come as a relief to many of us who do not appreciate companies showing off their left-wing credentials on the world stage.
Last month, RedState reported that after the disastrous year for Bud Light and its parent company Anheuser-Busch InBev, in which it faced a boycott for its partnership with transgender activist Dylan Mulvaney, the organization will run two separate ads that its executives hope will make 2023 a distant memory.
Kyle Norrington, Anheuser-Busch’s chief commercial officer, said that the company will try and “dial up the humor” and introduce a new brand character to help promote its “Easy to Drink, Easy to Enjoy” marketing theme:
We need to make sure for these moments of massive reach that we choose the right brands to meet the moment, not only on the TV screen, but brands that can really scale out the opportunity that [the] Super Bowl and the NFL playoffs and everything else provide.
You’re going to see what…our brand lovers expect, which is some really funny advertising.
The cost of these ads reportedly tops $25 million, increasing the pressure for them to perform. However, they can only hope that their tacit acknowledgment that they screwed up will help repair the catastrophic damage the brand suffered over the course of the past year.
As for us, the conservative consumer, we can finally enjoy the Super Bowl with the safe knowledge that it will be a sports-only affair. That is until Taylor Swift is invited back onto the field, of course…