What happened? Well, our first regret was assuming that our factory at that time — a factory that made lots of Bluetooth speakers — could easily design the electronics for us, saving us lots of time and money. That went pretty well at first. But they, in turn, outsourced the Bluetooth software and chipset to another company in another country.
As a result, the Stereo Dock would crash often — rapidly adjusting the volume would do it. The Bluetooth pairing/unpairing experience was rough. And when we played music, it just didn’t sound very good. The back-and-forth between three companies trying to fix bugs became a huge challenge. And worst of all: the cost of the Stereo Dock kept getting higher and higher.
